The advent of social media and its explosion on the Internet has introduced novel challenges to companies both online and offline. Whether navigating patents on mobile device applications or the acquisition, handling and disclosure of personal information from behavioral marketing, Scheef & Stone, L.L.P.’s attorneys are prepared to assist your company in leveraging the Internet and social media to maximize its potential while minimizing its risks. From online defamation involving Facebook and Twitter to infringing uses of intellectual property on YouTube, eBay, blogs and in mobile device applications, Scheef & Stone, L.L.P. provides legal representation tailored to balancing the use of social media platforms with the protection and enforcement of your company’s intangible assets. This representation includes assessing trademark availability and use on social media platforms (including “handlesquatting”), drafting internal social media usage and privacy policies, DMCA takedown notices, personal/brand impersonation, business defamation and tortious interference with business relationships.